Tuesday, June 11, 2013

Isabel Marant for H&M!

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That's right! The queen of effortless and cool clothes, Isabel Marant, is designing for H&M! Here's all the information you need via The Fashion Spot:

Isabel Marant brings her French touch to H&M

H&M is proud to announce its autumn collaboration with Parisian designer Isabel Marant. With her effortless style, Isabel Marant has created a widely influential and successful take on Paris chic. Mixing urban attitude, boho elegance and rock ‘n’ roll spirit, she delivers a genuine French allure. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style. Available from 14th November 2013, in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers. Isabel Marant will also, for the first time, create a collection for men.

“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.

“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection” says Margareta van den Bosch, Creative Advisor at H&M.

Born and raised in Paris, Isabel Marant started customising her own clothes while still at school. A graduate of the famed Studio Berçot, Isabel Marant worked her way up the fashion system starting with a jewellery line, then adding knitwear, finally launching her eponymous collection in 1994. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style – a mix of bohemia and masculine tailoring – grows in popularity season after season.

Not gonna lie, I'm so thrilled about this. There's just something so easy, bohemian, effortless, nonchalant but cool about her clothes. They aren't gimmicky whatsoever and are perfect for everyday wear. You can easily transition those pieces into fall and back into spring and they're easily able to go with countless of things you already own. That's the power of Isabel Marant. The woman clearly knows what women need and want for their busy lives and she offers that with a fun, interesting twist.
Now, if she manages to design a fur jacket ala Fall/Winter 2009 a.k.a. pictured above, I will be a very happy customer. I'll be fighting until I obtain that jacket!

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