Saturday, January 9, 2016

Gucci Spring Summer 2016 Campaign by Glen Luchford

You know what, I've always talked about being a Saint Laurent gurl at heart but oh my god, maybe just maybe I'm truly a Gucci gal? #SorryFrida
Alessandro Michele is absolutely killing it by evoking a youthful, fun, and enticing spirit at Gucci. The new ad campaign and video are a testament to that.
Besides 'Goodbye Horses' by Q Lazzarus being one of my favorite classic tunes, the video and imagery showcase the Gucci girl and boy as free-spirited and oozing individuality yet they form a gang that we all somehow seek to join, at least I do. Like, I love how it all evokes a sense of nostalgia especially with those John Hughes films (am I the only one getting Breakfast Club from this somehow?!?). I love that Glen and Michele are creating a narrative with everything from the collections to the imagery. While everything is so hypersexualized on one end of the fashion spectrum to others churning out minimalist collections on the other end, it's great to see someone doing something quirky, nostalgic, and yet artistically individual in its own right. 
The last shot is absolutely breathtaking with the Berlin skyline in the background. It's great to see imagery exude such a fresh, youthful mood that really makes you want to wear a Gucci piece, whether it's the new Gucci horsebit fur loafers or the vintage GG logo belt or even the silk jacquard bomber jackets. The new Gucci is here and I'm so here for it.

Photographer: Glen Luchford
Creative director: Alessandro Michele
Art director: @christophersimmonds
Music: "Goodbye Horses" Q Lazzarus / William Garvey

p.s. can someone confirm if that's Tami Williams in the ad? Like if so, yassss gurl!! Also, kudos to Peyton Knight! One of my new faves. Werq, mama.